Concept & Production: The Dress Address
These windows marked my return to 5th avenue for the launch of Lord & Taylor's dress floor- the largest in North America. I drew upon the store's rich history of being a dress destination and our catalogue of ads from iconic 20th-century illustrators. We re-colored the ads, pulled mannequin looks and set lights to bring a 21st-century vibrance to such a historic launch. On the interior, I oversaw the installation of 100+ mannequins, corresponding branding/ signing, and decorative elements onto the newly-renovated dress floor.
Photos by Richard Cadan